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How to Solve: Template or Signature Issues in HubSpot

Are your email templates not working as expected? Is your email signature missing or displaying incorrectly? This article will help you troubleshoot and fix template or signature-related issues in HubSpot.

Common Issues

  • Signature doesn’t appear in sales or 1:1 emails
  • Signature is missing or broken in email templates
  • HubSpot email template shows wrong formatting
  • Tokens like or are not rendering
  • Custom HTML in the template or signature isn't displaying properly
  • Signature looks different on mobile or in certain inboxes (e.g. Outlook)

      Step-by-Step Troubleshooting

Check Your Personal Signature Settings (for Sales/1:1 Emails)

Your signature must be set up in your user profile to appear in emails.

To check:

  • Go to Settings > General > Email
  • Scroll to Email Signature
  • Use the editor or HTML to format your signature
  • Click Save

Tip: Use inline styles (e.g. style="font-size:14px;") for reliable formatting across email clients.

Make Sure Signature Token is in the Template

If you're using an email template or sequence, it must include the personalization token.

To check:

  • Go to Automation > Templates or Sequences > Templates

  • Open the template

  • Make sure is placed where you want it to appear

  • Save and preview the email with your user token

Note: Only personalized templates (e.g., used in 1:1 sales emails) support the token.

Signature Not Showing in Marketing Emails?

Marketing emails do not automatically include your personal signature.

To add a signature manually:

  • Use the drag-and-drop editor or HTML module

  • Add a custom rich-text block with your formatted signature

  • If needed, create a saved section that can be reused across email campaigns

Tip: Save your marketing email signature as a snippet or saved module to reuse easily.

Formatting Issues in Signatures or Templates

If your signature or template looks different after sending:

  • Clear any formatting pasted from Word or Docs

  • Use "Clear Formatting" in the editor toolbar

  • Avoid overly complex HTML or CSS — many email clients (especially Outlook) don’t support them

  • Use inline styles (not <style> tags)

  • Stick to web-safe fonts like Arial or Georgia

 Always send a test email to yourself to check how the signature renders in real inboxes.

Tokens Not Rendering?

If tokens like or show up as-is (not replaced):

  • Make sure the contact you're testing with has the data filled in

  • For , make sure:

    • The sender is a HubSpot user with a saved signature

    • You're previewing or sending the email as that user

 Important: Tokens only render when sent to real contacts with valid data.

Rebuild Broken Templates

 If the layout is completely off or the code is broken:

  • Clone the template

  • Remove problematic sections

  • Rebuild using drag-and-drop blocks or clean HTML

  • Avoid using multiple font styles, large images, or unclosed tags

 Still Need Help?

  If your signature or template is still not working:

  • Double-check signature setup in Settings > General > Email

  • Preview/send test email from a real contact record

  • Provide screenshots and contact/email template info to HubSpot Support